This reimagined commercial for United Airlines transforms their current marketing approach to better connect with Gen Z travelers. Partnering with Kael McCarthy, we began by researching United’s mission, values, and current campaigns, identifying the Young Adult Discount as the focus for our audience. From there, we crafted a fast-paced, engaging motion graphic that highlights key amenities while staying dynamic and relevant to younger travelers.
Storyboard sketches, first four on bottom, last three on top
Snapshot of Adobe After Effects file
Snapshot of Adobe After Effects file
Our storyboarding emphasized dynamic transitions and active visuals to keep engagement high. All elements were illustrated in Adobe Illustrator and animated in After Effects, balancing brand identity with a fresh, modern feel.